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With an estimated 1 billion users on LinkedIn, it’s surprising that 99% of them never engage by liking, commenting, or posting. Within that silent majority may be your next clients – yet finding them (and ensuring they find you) can feel daunting.
In this article, you’ll discover how LinkedIn’s unique algorithm functions, why authentic engagement trumps “spray and pray” tactics, and how tools like MyWorker AI can help solopreneurs streamline their outreach.
Why LinkedIn’s Algorithm Differs from Other Platforms
Platforms like Instagram, TikTok, Facebook, and YouTube curate your feed based on what you pause to watch or interact with – even if it’s cat videos or wedding dances! LinkedIn, however, is wired differently.
Your content can appear not just to your direct connections but also to second- and third-level connections, exponentially increasing visibility when people engage. This structure makes genuine relationships and targeted connections vital for solopreneurs looking to scale.
“ Unlike platforms trying to guess your interests, LinkedIn’s reach hinges on whether you’re building relevant networks and creating valuable content. ”
Build Authentic Connections Before Selling
Sending out mass connection requests and pitching immediately is one of the biggest turn-offs on LinkedIn. Why?
- Premature pitching often falls flat, because you don’t yet know if someone needs your services.
- Forced links or sales offers in early messages come across as spammy, damaging your credibility.
Instead, focus on building real relationships. When connections know you understand their challenges, they’ll be more receptive to your offers later on.
The Fun and Meaningful Engagement Strategy
A surefire way to make LinkedIn more rewarding – and less robotic – is to engage with people already active on the platform:
- Follow or connect with individuals whose content interests you and who likely attract your ideal clients.
- Comment thoughtfully on their posts. (Shallow “Great post!” comments do more harm than good.)
- Establish yourself as an expert by sharing insights that showcase your knowledge and empathy.
When potential clients see your valuable input on posts they respect, they’re more inclined to check out your profile and connect with you.
Intentional Connection Requests
Rather than connecting en masse, be selective and intentional:
- Use LinkedIn’s free version to send roughly five personalized DMs per month, and focus on quality over quantity.
- Send requests without a message if needed, then follow up once they accept.
- Look for common ground: shared past employers, educational background, or industry niches. Mentioning these genuine overlaps makes your approach authentic.
Follow Up With Real Value
Once they accept your request, continue the conversation by sharing relevant articles, podcast episodes, or other helpful resources. Treat your connections like human beings – because they are!
Making the Most of LinkedIn’s Search Feature
Leverage LinkedIn’s search to locate people with job titles, companies, or groups that fit your coaching or consulting niche. Premium users can spot active members faster by checking their posting habits. For solopreneurs, you want to connect with individuals who actually engage, as they’re more likely to see (and respond to) your content.
LinkedIn Groups and Events: Hidden Opportunities
Although LinkedIn groups aren’t as bustling as Facebook groups, they’re still worthwhile for discovering niche circles. If you see relevant groups or live events, join them and interact with attendees. Simple conversation starters like:
“Hi [Name], I noticed we both attended [Event]. I found the discussion on [Topic] eye-opening. What was your main takeaway?”
This approach fosters genuine dialogue without coming across as a hard sell.
Hire your Digital Worker
Automate your outreach with AI
MyWorker AI: Your Always-On Sales Partner
Solopreneurs typically wear every hat – from service delivery to operations and, yes, sales outreach. That’s where MyWorker AI steps in:
- Alex (AI Outreach Specialist): This AI-driven agent handles top-of-funnel prospecting, sending personalized messages on LinkedIn and via email at scale. Alex qualifies leads while you focus on what you do best – coaching, consulting, or providing your specialty service.
- Seamless Closing: Once leads are warm, MyWorker AI can help advance conversations to the point of sale, all without feeling robotic or inauthentic.
Think of it as an around-the-clock sales team that never sleeps, never needs a break, and costs a fraction of hiring human SDRs. By integrating MyWorker AI into your LinkedIn strategy, you bridge the gap between finding the right people and turning them into paying clients.
Don’t leave your next coaching sale to chance – get MyWorker AI working for you.
