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Coaches often feel pressured to be everywhere on social media. Yet, while social platforms can be a brilliant tool for many, they aren’t ideal for everyone. What if there were a simpler, more direct way to generate sales? That’s precisely what one digital sales strategist and adviser for coaches advocates: focusing on email marketing.
Why Email Marketing Trumps Social Media
“Email is not dead,” explains every coach adviser Lisa York, digital sales strategist and founder of agency which helps women in small businesses increase their sales through email marketing. “Many successful small businesses make multiple six and seven figures purely by selling through email.”
The key difference? Social media is for marketing, while email is for selling. Selling directly on social media rarely converts well because it’s often too early in the relationship. Coaching prospects need time to connect with you, trust you, and see your value.
Some entrepreneurs and coaches even thrive without a social media presence at all, proving that email marketing alone can create a successful coaching business.
Building Your Email List from Scratch
For coaches just starting out, our adviser recommends you:
- Build a basic homepage with minimal content above the fold.
- Set up an email service provider (e.g., MyWorker).
- Create a simple opt-in.
- Begin reaching out to your network individually.
Your homepage is like a first date with a prospect. Don’t overwhelm potential subscribers with everything you do and ask them to “marry you” immediately. Instead, share the basics so they’ll want to learn more – through a steady flow of emails.
The Truth About List Size
Many coaches wait until they have hundreds of subscribers before they start sending out regular emails – an approach our adviser strongly disagrees with. Even if you have fewer than ten subscribers, you can still make sales if those subscribers are truly interested in what you have to offer.
“It’s not about the number of people on your list,” says the adviser. “What’s more important is that those people want your solutions.”
Here’s a unique approach to list building:
- Require new subscribers to confirm or ‘jump through hoops’ to show genuine interest.
- Ask them to reply to your first email to stay subscribed.
- Celebrate unsubscribes as a sign that those readers aren’t your ideal clients.
- Always focus on quality over quantity.
- Take the stress out of email marketing – let MyWorker, the AI outreach tool for coaches, handle your outreach and boost your sales.
Creating Engaging Email Content
Consistent, engaging emails are crucial. “It’s like having coffee with a friend,” the adviser explains. “If you have five coffees with the same friend over five months, you’ll have a closer relationship than if you just meet your neighbor once.”
If you’re stuck for ideas on what to write, consider:
- Sharing one key point per email. Tell stories from your daily life using interesting and entertaining anecdotes.
- Highlighting client success stories to provide powerful social proof.
- Taking notes on the go. When out walking or driving, use voice notes or a quick memo to capture thoughts for future emails.
- Elevate your coaching business. Use MyWorker’s AI-driven platform to create high-converting email outreach today.
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Sales vs. Marketing: Understanding the Difference
A common mistake is confusing marketing with sales. Marketing draws people into your world. Sales – the direct offer or invitation to purchase – happens through email. Coaches often spend a great deal of time on marketing but feel uncomfortable asking for the sale.
“If you don’t ask for the sale, you don’t make money,” coach adviser says. “And, if you don’t make money, you don’t have a business – it’s just a hobby.”
Research shows it can take around 100 emails to make a sale. While that number may vary, the key principle is clear: consistent relationship-building through email leads to sales over time.
Overcoming Sales Resistance with Relationship Marketing
Many coaches, particularly those who are less comfortable with self-promotion, resist the idea of selling. Some fear seeming “pushy,” while others struggle with imposter syndrome. Remember that you offer something amazing, and your potential clients need to hear about it.
Building a relationship through email means letting your personality shine. When prospects feel they know you well – even through weekly or monthly emails – they’re much more inclined to trust your guidance and invest in your coaching services.
“ Research shows it can take around 100 emails to make a sale ”
Common Sales Funnel Issues for Coaches
Having reviewed countless coaching businesses, this adviser pinpoints common leaks in sales funnels:
- Lead magnets that don’t resonate with the target audience
- Marketing messages that are too broad or unclear
- Websites with too much information, overwhelming visitors
- Calls to action that are difficult to spot or understand
- Little or no consistent email communication
The good news? Most of these issues can be fixed with small, straightforward tweaks.
Key Takeaways
- Don’t wait for perfection. Begin building your email list now, even if it’s small.
- Prioritize relationships. Email marketing fosters deeper connections than social media alone.
- Tell stories in your emails, and always include a clear call to action.
- Treat your email list like gold, no matter its size.
- Remember that selling is essential to grow from a passionate coach into a thriving business owner.
- Stop juggling DIY strategies – embrace MyWorker and simplify your email campaigns for better coaching sales results
Many coaches excel at their craft but stumble when it comes to business development.
Start with email marketing, focus on steadily strengthening that relationship with your list, and don’t be shy about offering your services.
Don’t leave your next coaching sale to chance – get MyWorker AI working for you and watch your email conversions soar.